Description: Interpretations of Luxury Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days). Exploring the Consumer Perspective Author(s): Linda Lisa Maria Turunen Format: Paperback Publisher: Springer International Publishing AG, Switzerland Imprint: Springer International Publishing AG ISBN-13: 9783319869483, 978-3319869483 Synopsis Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term 'luxury' in today's world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars.
Price: 103.88 GBP
Location: Aldershot
End Time: 2024-12-04T09:07:39.000Z
Shipping Cost: 38.68 GBP
Product Images
Item Specifics
Return postage will be paid by: Buyer
Returns Accepted: Returns Accepted
After receiving the item, your buyer should cancel the purchase within: 60 days
Return policy details:
Book Title: Interpretations of Luxury
Number of Pages: 191 Pages
Publication Name: Interpretations of Luxury: Exploring the Consumer Perspective
Language: English
Publisher: Springer International Publishing A&G
Item Height: 210 mm
Subject: Economics, Marketing, Business
Publication Year: 2018
Type: Textbook
Item Weight: 2753 g
Author: Linda Lisa Maria Turunen
Item Width: 148 mm
Series: Palgrave Advances in Luxury
Format: Paperback
