Description: International Marketing in Rapidly Changing Environments, Hardcover by Jean, Ruey-Jer (EDT); Chiou, Jyh-shen (EDT); Zou, Shaoming (EDT), ISBN 1781908966, ISBN-13 9781781908969, Like New Used, Free shipping in the US Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in internal and external environments of the firm on international marketing,
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Book Title: International Marketing in Rapidly Changing Environments
Number of Pages: 350 Pages
Language: English
Publication Name: International Marketing in Fast Changing Environment
Publisher: Emerald Publishing The Limited
Subject: Exports & Imports, Sales & Selling / General
Publication Year: 2013
Item Height: 1.1 in
Item Weight: 20 Oz
Type: Textbook
Author: Jyh-Shen Chiou
Subject Area: Business & Economics
Item Length: 9 in
Series: Advances in International Marketing Ser.
Item Width: 6 in
Format: Hardcover
