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Integrated Marketing Communications: Putting It Together & Making It Work

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Integrated Marketing Communications: Putting It Together & Making It Work

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Release Year: 1993

Book Title: Integrated Marketing Communications: Putting It Together & Mak...

Number of Pages: 240 Pages

Publication Name: Integrated Marketing Communications: Putting It Together and Making It Work

Language: English

Publisher: McGraw-Hill Companies, T.H.E.

Item Height: 0.8 in

Subject: Business Communication / General, Marketing / General

Publication Year: 1993

Type: Textbook

Item Weight: 18.7 Oz

Subject Area: Business & Economics

Author: Stanley Tannenbaum, Don E. Schultz, Robert F. Lauterborn

Item Length: 9.3 in

Item Width: 6.3 in

Format: Hardcover

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