Information Markets : A Strategic Guideline for the I-Commerce, Hardcover by ...

Description: Information Markets : A Strategic Guideline for the I-Commerce, Hardcover by Linde, Frank; Stock, Wolfgang G., ISBN 3110236095, ISBN-13 9783110236095, Like New Used, Free shipping in the US Economist Frank Linde (U. of applied Sciences Cologne, Germany) and information scientist Wolfgang G. Stock (Heinrich-Heine-University Düsseldorf, Germany) join forces to present an extraordinarily thorough analysis of internet commerce. The intended audience is quite broad, including students, scholars, and practitioners involved with economics and business administration, marketers, library and information scientists, and computer scientists. Coverage includes a history of the information market, its economic significance and particularities; information sociology, law, and ethics; types of information and goods--business, legal, scientific and technical, entertainment, search tools and content aggregators, advertising; competitive strategies (. timing of market entry, pricing, copy protection); and piracy (causes, consequences, management). Each chapter is carefully organized and includes a conclusion and bibliography. A glossary helps clarify language and concepts. This volume is part of a series titled "Knowledge & Information; Studies in Information Science." Annotation ©2011 Book News, Inc., Portland, OR ()

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Book Title: Information Markets : A Strategic Guideline for the I-Commerce

Number of Pages: 638 Pages

Publication Name: Information Markets : a Strategic Guideline for the I-Commerce

Language: English

Publisher: DE Gruyter Gmbh, Walter

Subject: Industries / Computers & Information Technology, Knowledge Capital, Library & Information Science / General, General

Publication Year: 2011

Item Weight: 37.3 Oz

Type: Textbook

Author: Frank Linde, Wolfgang G. Stock

Item Length: 9.1 in

Subject Area: Référence, Language Arts & Disciplines, Business & Economics

Item Width: 6.1 in

Series: Knowledge and Information Ser.

Format: Hardcover