Description: Data-driven marketing is a huge aspect of any modern-day marketing plan, but balancing customers' privacy concerns with the latest innovations can be a complex challenge.When done right, data-driven marketing can build customer trust for sustainable long-term value. This is precisely where How to Use Customer Data comes in, by breaking down everything you need to know about this fast-moving field into one simple and easy to read guide.Designed specifically for marketing professionals, this guide explains the principles of data protection, explores the legal requirements of the GDPR and UK DPDI Bill/Act and provides clarity on exactly what you need to know and do to be compliant whilst also looking at how using data well can improve the customer journey through personalization. Tackling all the hot issues of the moment, this book looks at how digitally mature marketers can work in compliance, how to use clean rooms and pseudonymization to promote trust and the impact AI could have, making it a must-read for all marketing professionals.
Price: 34 USD
Location: Madison, Wisconsin
End Time: 2024-10-29T20:52:30.000Z
Shipping Cost: 4 USD
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Item Specifics
All returns accepted: ReturnsNotAccepted
Subject Area: Business & Economics
Book Title: How to Use Customer Data : Navigating Gdpr, Dpdi and a Future Wit
Publication Name: How to Use Customer Navigating GDPR, DPDI and a Future with
Publisher: Kogan Page, The Limited
Item Length: 9.2 in
Subject: E-Commerce / Internet Marketing, Commerce
Publication Year: 2024
Type: Textbook
Format: Trade Paperback
Language: English
Item Height: 0.9 in
Author: Sachiko Scheuing
Item Weight: 16.4 Oz
Item Width: 6.2 in
Number of Pages: 269 Pages
