Description: How to Use Customer Data : Navigating Gdpr, Dpdi and a Future With Marketing Ai, Paperback by Scheuing, Sachiko, ISBN 1398615153, ISBN-13 9781398615151, Like New Used, Free shipping in the US "Data-driven marketing is a huge aspect of any modern-day marketing plan, but balancing customers' privacy concerns with the latest innovations can be a complex done right, data-driven marketing can build customer trust for sustainable long-term value. This is precisely where How to Use Customer Data comes in, by breaking down everything you need to know about this fast-moving field into one simple and easy to read guide. Designed specifically for marketing professionals, this guide explains the principles of data protection, explores the legal requirements of the GDPR/UK DPDI Bill and provides clarity on exactly what you need to know and do to be compliant whilst also looking at how using data well can improve the customer journey throughpersonalization. Tackling all the hot issues of the moment, this book looks at how marketers can work in a cookie-less world, how to use clean rooms and pseudonymization to promote trust and the impact AI could have, making it a must-read for all marketing professionals"--
Price: 48.71 USD
Location: Jessup, Maryland
End Time: 2024-11-16T21:35:22.000Z
Shipping Cost: 0 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Book Title: How to Use Customer Data : Navigating Gdpr, Dpdi and a Future Wit
Number of Pages: 296 Pages
Publication Name: How to Use Customer Data : Navigating Gdpr, Dpdi and a Future with Marketing Ai
Language: English
Publisher: Kogan Page, The Limited
Publication Year: 2024
Item Height: 0.9 in
Subject: E-Commerce / Internet Marketing, Commerce
Type: Textbook
Item Weight: 16.4 Oz
Subject Area: Business & Economics
Item Length: 9.2 in
Author: Sachiko Scheuing
Item Width: 6.2 in
Format: Trade Paperback
