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Special Attributes: EX-LIBRARY
Publication Name: Harvard Business Review Press
Book Title: How Customers Think : Essential Insights Into the Mind of the Market
Number of Pages: 352 Pages
Language: English
Publisher: Harvard Business Review Press
Publication Year: 2003
Item Height: 1.2 in
Topic: Marketing / General, Consumer Behavior, Creativity
Illustrator: Yes
Genre: Self-Help, Business & Economics
Item Weight: 24.2 Oz
Author: Gerald Zaltman
Item Length: 9.6 in
Item Width: 6.4 in
Format: Hardcover