Hooked: How to Build Habit-Forming Products by Nir Eyal (English) Hardcover Book

Description: Hooked by Nir Eyal Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description Build products that create habits - and get your customers hookedWhy do some products capture our attention while others flop? How do technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that subtly encourages customer behaviour; repeatedly bringing them back without costly advertising or aggressive messaging.Based on years of research, consulting, and practical experience, Hooked shows how to create user habits that stick. With practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App, its for product designers, marketers and anyone who seeks to understand how products influence our behaviour. Its the book Eyal wishes had been available to him as a start-up founder. Author Biography Nir Eyal is the bestselling author of Hooked- How to Build Habit-Forming Products and Indistractable- How to Control Your Attention and Choose Your Life.He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. Review Draws on behavioural economics and neuroscience to examine why some products, games and television shows become habits, while others sink. This is useful knowledge for entrepreneurs, marketers and designers ... crucial to generating followers, viewers, consumers and revenues. * Financial Times Business Education *Principles derived from behavioral science play an increasing role in software design ... Among the most influential is Nir Eyal, an entrepreneur turned user-experience guru who has become Silicon Valleys most visible advocate of habit-forming technology * MIT Technology Review *A must-read for everyone who cares about driving customer engagement -- Eric Ries, author of The Lean StartupThe most high bandwidth, high octane, and valuable presentation I have ever seen on this subject -- Rory Sutherland, Vice Chairman, Ogilvy & MatherHooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will -- Matt Mullenweg, Founder of WordpressYoull read this. Then youll hope your competition isnt reading this. Its that good.Nirs work is an essential crib sheet for any startup looking to understand user psychology. -- Dave McClure, Founder 500 StartupsWhen it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user. -- Andrew Chen, Technology Writer and InvestorIve learned a great deal from Nir, and you will too. Hell help you design habits to benefit your users, and your company.If youre serious about designing seductive products that sell, Hooked is the only psychological toolkit youll needGives an overview of one of the most interesting battles in modern business: the intense competition to create new digital products that monopolise peoples attention -- Schumpeter * The Economist *A must read for anyone looking to start a company or develop a product. It provides four actionable steps to attract users and to ensure that they continue to come back. -- Firas Kittaneh * Entrepreneur * Promotional Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour. Review Text A must-read for everyone who cares about driving customer engagement Review Quote A must-read for everyone who cares about driving customer engagement Promotional "Headline" Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour. Details ISBN0241184835 Author Nir Eyal Pages 256 Publisher Penguin Books Ltd Year 2014 ISBN-10 0241184835 ISBN-13 9780241184837 Format Hardcover Publication Date 2014-11-06 Media Book Imprint Portfolio Penguin Subtitle How to Build Habit-Forming Products Place of Publication London Country of Publication United Kingdom DEWEY 658.575 Short Title Hooked Language English UK Release Date 2014-11-06 Edited by Tore Rem Birth 19710116 Affiliation Assistant Professor, Department of Mechanical Engineering, NSS College of Engineering, Palakkad, India Position UN Under-Secretary General and Rector Qualifications M.D. Alternative 9780241971857 Audience Tertiary & Higher Education NZ Release Date 2019-10-23 AU Release Date 2019-10-23 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:87765808;

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