Description: FREE SHIPPING UK WIDE Hooked by Gabrielle Dolan, Yamini Naidu How to use storytelling to move people to action In todays hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description How to use storytelling to move people to action In todays hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business. Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection. Offers proven advice on telling engaging, inspiring storiesIncludes real-world examples and case studies of what to do and not to doFeatures tips, lists, checklists, business models, worksheets, links to online quizzes, and other valuable resources For CEOs and other business leaders who need to communicate more effectively and persuasively, Hooked offers effective techniques and valuable guidance. Back Cover Are you ready to master the number one leadership skill for the next decade? This book is an invitation for you to dramatically increase your leadership presence and your ability to influence. You will learn how to use storytelling to connect, engage and inspire, for unprecedented personal and business success. Communication experts Gabrielle Dolan and Yamini Naidu share the storytelling triumphs and mistakes of global business leaders. They show you how to craft compelling stories to help you succeed in business--by getting people hooked on you and your messages. Hooked will help you to: increase your leadership presence significantly strengthen your personal brand inspire individuals and teams into action connect with customers to dramatically boost sales win your next promotion! If you are ready for the challenge of being a leader who is able to truly move others then Hooked is the book for you. Flap Are you ready to master the number one leadership skill for the next decade? This book is an invitation for you to dramatically increase your leadership presence and your ability to influence. You will learn how to use storytelling to connect, engage and inspire, for unprecedented personal and business success. Communication experts Gabrielle Dolan and Yamini Naidu share the storytelling triumphs and mistakes of global business leaders. They show you how to craft compelling stories to help you succeed in business--by getting people hooked on you and your messages. Hooked will help you to: increase your leadership presence significantly strengthen your personal brand inspire individuals and teams into action connect with customers to dramatically boost sales win your next promotion! If you are ready for the challenge of being a leader who is able to truly move others then Hooked is the book for you. Author Biography Gabrielle Dolan and Yamini Naidu are the founders of One Thousand & One, an organisation specialising in business storytelling. They have taught thousands of high-profile CEOs, leaders and professionals their winning business storytelling techniques to achieve outstanding results. Table of Contents About the authors vii Acknowledgements ix Introduction xiii 1 What is business storytelling? 1 2 The importance of business storytelling 15 3 Business storytelling styles 35 4 Crafting your stories 47 5 Making your stories shine 87 6 Practising and delivering stories 107 7 Secret storytelling business 119 8 Getting your stories out there 133 9 Implementing storytelling into your organisation 155 10 Giving it a go 181 Story index 183 Index 185 Long Description Are you ready to master the number one leadership skill for the next decade? This book is an invitation for you to dramatically increase your leadership presence and your ability to influence. You will learn how to use storytelling to connect, engage and inspire, for unprecedented personal and business success. Communication experts Gabrielle Dolan and Yamini Naidu share the storytelling triumphs and mistakes of global business leaders. They show you how to craft compelling stories to help you succeed in business by getting people hooked on you and your messages. Hooked will help you to: increase your leadership presence significantly strengthen your personal brand inspire individuals and teams into action connect with customers to dramatically boost sales win your next promotion! If you are ready for the challenge of being a leader who is able to truly move others then Hooked is the book for you. Details ISBN1118637623 Year 2013 Edition 1st ISBN-10 1118637623 ISBN-13 9781118637623 Format Paperback Subtitle How Leaders Connect, Engage and Inspire with Storytelling Pages 216 Short Title HOOKED Language English Media Book Pack Parent 9780730315032 DEWEY 658.45 Author Yamini Naidu Illustrations black & white illustrations NZ Release Date 2013-09-23 US Release Date 2013-09-23 UK Release Date 2013-06-21 Publisher John Wiley & Sons Australia Ltd Publication Date 2013-06-21 Imprint John Wiley & Sons Australia Ltd Place of Publication Milton, QLD Country of Publication Australia Audience General AU Release Date 2013-06-20 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 30 DAY RETURN POLICY No questions asked, 30 day returns! FREE DELIVERY No matter where you are in the UK, delivery is free. 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ISBN-13: 9781118637623
Book Title: Hooked
Number of Pages: 216 Pages
Publication Name: Hooked: How Leaders Connect, Engage and Inspire with Storytelling
Language: English
Publisher: John Wiley & Sons INC International Concepts
Item Height: 208 mm
Subject: Business
Publication Year: 2013
Type: Textbook
Item Weight: 300 g
Author: Gabrielle Dolan, Yamini Naidu
Item Width: 140 mm
Format: Paperback