Description: History of Mitsubishi Corporation in London : 1915 to Present Day, Paperback by Rudlin, Pernille, ISBN 1138976040, ISBN-13 9781138976047, Like New Used, Free shipping in the US The History of Mitsubishi Corporation in London examines the culture clashes, the friendships and the changing businesses that Mitsubishi Corporation's London branch oversaw in the eighty-five years following its foundation. It examines the paradox of how Mitsubishi Corporation could operate internationally for nearly a century, and still remain resolutely Japanese. With the slowdown in Japanese economic growth however, this book asks whether the corporation needs to change its mission, as well as controversially questioning whether information technology is in fact a barrier to, rather than a driving force for, successful globalization. As a long-term employee of Mitsubishi both in Tokyo and London, Pernille Rudlin has a unique perspective on the world of Japanese corporate culture in Britain. No other corporate history has examined a Japanese subsidiary in such detail, including interviews with more than thirty employees past and present.
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Book Title: History of Mitsubishi Corporation in London : 1915 to Present Day
Number of Pages: 258 Pages
Publication Name: History of Mitsubishi Corporation in London : 1915 to Present Day
Language: English
Publisher: Routledge
Publication Year: 2016
Subject: Ethnic Studies / General, Regional Studies, Automotive / General, International / General
Type: Textbook
Item Weight: 17 Oz
Item Length: 8.5 in
Author: Pernille Rudlin
Subject Area: Transportation, Social Science, Business & Economics
Series: Routledge Advances in Asia-Pacific Business Ser.
Item Width: 5.5 in
Format: Trade Paperback