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History of Mitsubishi Corporation in London : 1915 To Present Day, Hardcover ...

Description: History of Mitsubishi Corporation in London : 1915 To Present Day, Hardcover by Rudlin, Pernille, ISBN 0415228727, ISBN-13 9780415228725, Like New Used, Free shipping in the US The History of Mitsubishi Corporation in London examines the culture clashes, the friendships and the changing businesses that Mitsubishi Corporation's London branch oversaw in the eighty-five years following its foundation. It examines the paradox of how Mitsubishi Corporation could operate internationally for nearly a century, and still remain resolutely Japanese. With the slowdown in Japanese economic growth however, this book asks whether the corporation needs to change its mission, as well as controversially questioning whether information technology is in fact a barrier to, rather than a driving force for, successful globalization. As a long-term employee of Mitsubishi both in Tokyo and London, Pernille Rudlin has a unique perspective on the world of Japanese corporate culture in Britain. No other corporate history has examined a Japanese subsidiary in such detail, including interviews with more than thirty employees past and present.

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History of Mitsubishi Corporation in London : 1915 To Present Day, Hardcover ...

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Book Title: History of Mitsubishi Corporation in London : 1915 To Present Day

Number of Pages: 258 Pages

Publication Name: History of Mitsubishi Corporation in London : 1915 to Present Day

Language: English

Publisher: Routledge

Item Height: 0.9 in

Publication Year: 2000

Subject: Ethnic Studies / General, Regional Studies, International / General, Commercial Policy

Type: Textbook

Item Weight: 16 Oz

Item Length: 8.8 in

Subject Area: Social Science, Business & Economics

Author: Pernille Rudlin

Item Width: 5.8 in

Series: Routledge Advances in Asia-Pacific Business Ser.

Format: Hardcover

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