Description: Highly Effective Marketing Analytics : A Practical Guide to Improving Marketing Roi With Analytics, Paperback by Hu, Mu, ISBN 1951527089, ISBN-13 9781951527082, Like New Used, Free shipping in the US Highly Effective Marketing Analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics. Th reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics. Highly Effective Marketing Analytics is a highly practical and pragmatic how-to book. The author illustrates step by step many innovative, practical, and cost-effective methodologies to solving the most challenging real-world problems facing marketers in today’s highly competitive omnichannel environment.
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Book Title: Highly Effective Marketing Analytics : A Practical Guide to Impro
Publisher: Business Expert Press
Publication Year: 2019
Subject: General
Number of Pages: 242 Pages
Publication Name: Highly Effective Marketing Analytics : a Practical Guide to Improving Marketing Roi with Analytics
Language: English
Type: Textbook
Author: Mu Hu
Subject Area: Business & Economics
Format: Trade Paperback
