Description: Published by Birkhauser, 2007. After training as a typesetter, Helmut Schmid (b. 1942 in Ferlach, Austria) studied at the Schule für Gestaltung in Basel. In 1976 he designed the campaign logo for the SPD campaign of Helmut Schmidt. After living in Düsseldorf, Berlin, Stockholm, Montreal, and Vancouver, Schmid settled in Osaka in 1981, where he has since lived and worked as an independent graphic designer. His designs are a unique combination of Japanese tradition and Western modernity. Thus, for example, it is impossible to imagine Japanese product packaging without Schmid’s syllabary, katakana eru.The book documents and analyzes all of Schmid’s important works from 1961 until today: foundational graphic concepts, lettering, product and packaging identities, and poster and book designs. It draws upon the results of a multi-year research project at the design department of the Fachhochschule Düsseldorf. With this publication, Helmut Schmid’s work is finally presented in a manner befitting its status. “Helmut Schmid ... his typography has rhythm ... it is created by the eye and resembles a musical score.” Wim Crouwel, Rotterdam
Price: 202.5 USD
Location: Arroyo Grande, California
End Time: 2024-12-11T18:26:50.000Z
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Item Specifics
All returns accepted: ReturnsNotAccepted
Brand: Unbranded
EAN: 9783764375096
ISBN: 3764375094
Language: German / English
Theme: Architecture
Author: Schmid, Helmut and Fjodor Gejko et al.
MPN: Does not apply
Genre: Art & Culture
Publisher: Birkhauser
Year Of Publication: 2007
Original/Facsimile: Original
