Gustave Plochere-A Guide to Color & Color Harmony, Book/cards. RARE 1940 edition

Description: This a very early edition of Plochere's color and harmony system. It is dated 1940 and predates the book form and smaller card system by 8 years. There are 1536 cards compared to the 1448 in later editions.approx 4x6x18 Starting in the 1940s until his death Plochere developed an illustrious circle of clients. Among them Joan Crawford, the fashion studio of Max Factor, the architects John Edward Lautner and Richard Neutra, the department stores Bullocks, Nordstrom, Sears-Roebuck, the paint companies Dunn-Edwards, Benjamin Moore and Ameritone, Disney Studios and Theme Parks, the Loew's Theater Chain, the National Broadcasting Company (NBC) and universities such as Stanford, M.I.T. and the University of California. Museums included the Metropolitan Museum of Art and the Huntington Library. It is safe to say that the Plocheres functioned as importers and distributors of Paul Baumann's color system in the late 1920s. The "Baumann Color Guide/Prase" was first published in 1925 and copies of it were printed with the Plochere business address on its title page and some of Baumann's color card boxes also identify Plochere as the importer. The long-standing connection between Baumann and Plochere is important in as far as it can be seen as the basis and validation of Plochere's Color System. Baumann had carefully studied Ostwald's material after a dispute between the two during a conference of the German Crafts Association (Deutsche Werkbund) in 1915 and reported his findings to the Werkbund. Subsequently the Werkbund rejected Ostwald's system and sided with Baumann, so did the color industry, artists and the general consumer. The 1536 Color Tone Cards in leatherette box are compartmentalized by dividers with printed numbers.

Price: 1250 USD

Location: Santa Cruz, California

End Time: 2024-11-13T01:47:05.000Z

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