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Book Title: Global Marketing and Advertising : Understanding Cultural Paradox
Number of Pages: 288 Pages
Language: English
Publication Name: Global Marketing and Advertising : Understanding Cultural Paradoxes
Publisher: SAGE Publications, Incorporated
Item Height: 0.6 in
Subject: Consumer Behavior, Advertising & Promotion
Publication Year: 2005
Features: Revised
Item Weight: 18 Oz
Type: Textbook
Item Length: 10 in
Subject Area: Business & Economics
Author: Marieke De Mooij
Item Width: 7 in
Format: Trade Paperback
