Description: Generation Z Marketing and Management in Tourism and Hospitality. Brand new Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.
Price: 75 GBP
Location: Milton Keynes
End Time: 2025-02-05T15:49:28.000Z
Shipping Cost: 38.85 GBP
Product Images
Item Specifics
Return postage will be paid by: Buyer
Returns Accepted: Returns Accepted
After receiving the item, your buyer should cancel the purchase within: 30 days
Number of Pages: 332 Pages
Language: English
Publication Name: Generation Z Marketing and Management in Tourism and Hospitality: the Future of the Industry
Publisher: Springer Nature Switzerland A&G
Publication Year: 2021
Subject: Marketing, Business
Item Height: 210 mm
Item Weight: 601 g
Type: Textbook
Author: Sarah Williams, Nikolaos Stylos, Bendegul Okumus, Roya Rahimi
Item Width: 148 mm
Format: Hardcover
