Description: Generating Breakthrough New Product Ideas : Feeding the Innovation Funnel, Paperback by Cooper, Robert G.; Edgett, Scott J., ISBN 097328272X, ISBN-13 9780973282726, Like New Used, Free shipping in the US Companies are experiencing a shortage of game-changing ideas that drive growth. This is a 'how to’ book about generating a steady stream of breakthrough new product ideas. Experts, Dr. Cooper and Dr. Edgett, provide an unbiased evaluation of the top 15 ideation methods used by leading companies. This book explains how to 'feed’ your innovation funnel with a steady stream of breakthrough new product ideas. Through numerous examples of the methods, approaches and techniques being used by leading companies such as Motorola and Procter and Gamble, the authors confirm the importance of a robust Discovery Stage and illustrate how to implement such a system. For more information, visit:
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Publisher: Product Development Institute
Topic: Economics / General, Management
Publication Year: 2009
Book Title: Generating Breakthrough New Product Ideas : Feeding the Innovation Funnel
Number of Pages: 256 Pages
Language: English
Illustrator: Yes
Genre: Business & Economics
Author: Scott J. Edgett, Robert G. Cooper
Format: Hardcover
