Description: For sale is an original pochoir plate from the American edition of the French Art-Deco era magazine, Gazette du Bon Genre (published as Gazette du Bon Ton in France). Title: Renaissance ItalieneArtist: DavidSize: 10" x 7.5" Issue: 5e Annee - No.6, 1922. The pochoir prints were screen printed using bright gouache paints on high quality paper, which still hold their original color without fading. The plates are suitable for framing. The magazine was issued in loose-leaf format so the prints have not been removed from a bind and are uniform in their exterior edges. The reverse side of each print is blank. From Wikipedia:La Gazette du Bon Ton was a small but influential fashion magazine published in France from 1912 to 1925. Founded by Lucien Vogel, the short-lived publication reflected the latest developments in fashion, lifestyle and beauty during a period of revolutionary change in art and society. Distributed by Condé Nast, the magazine was issued as the Gazette du Bon Genre in the USA. Both titles roughly translate as "Journal of Good Taste" or "Journal of Good Style." The magazine strove to present an elitist image to distinguish itself from larger, mainstream competitors like Vogue and Harper's Bazaar in America and Femina, Les Modes and L'Art et la Mode in France. It was available only to subscribers and was priced at a steep 100 francs per year, or $425.61 in today's money. The magazine, published on fine paper,[1] signed exclusive contracts with seven of Paris' top couture houses – Cheruit,Doeuillet, Doucet, Paquin, Poiret, Redfern, and Worth – to reproduce in luscious pochoir the designers' latest creations. After World War I, a select group of other design firms were added to the magazine's repertoire, including the houses of Beer, Lanvin, Patou and Martial & Armand. However, the editors' choice of designers was arbitrary, and a number of the era's most prominent couturiers never contributed to the pages of La Gazette du Bon Ton, among them Chanel and Lucile. The magazine's title was derived from the French concept of bon ton, or timeless good taste and refinement. La Gazette du Bon Ton aimed to establish fashion as an art alongside painting, sculpture and drawing. According to the magazine's first editorial: "The clothing of a woman is a pleasure for the eye that cannot be judged inferior to the other arts." To elevate the Gazette's literary status, the publication featured essays on fashion by established writers from other fields, including novelist Marcel Astruc, playwright Henri de Regnier, decorator Claude Roger-Marx, and art historian Jean-Louis Vaudoyer. Their contributions ranged in tone from irreverent to ironic and mocking. The centerpiece of the Gazette was its fashion illustrations. Each issue featured ten full-page fashion plates (seven depicting couture designs and three inspired by couture but designed solely by the illustrators) printed with the color pochoir technique. It employed many of the most famous Art Deco artists and illustrators of the day, including Etienne Drian, Georges Barbier, Erté (Romain de Tirtoff),Paul Iribe, Pierre Brissaud, André Edouard Marty, Thayaht (Ernesto Michahelles), Georges Lepape, Edouard Garcia Benito, Soeurs David (David Sisters), Pierre Mourgue, Robert Bonfils, Bernard Boutet de Monvel, Maurice Leroy, and Zyg Brunner. These artists, rather than simply drawing models in outfits, depicted them in various dramatic and narrative situations. Shipping: All pochoir prints will be shipped via USPS Priority mail flat-rate envelopes. There will be a charge for the first print purchased. Additional prints purchased at the same time will be shipped for free. I guarantee the authenticity of these prints in perpetuity. They were purchased in an auction from the library of the Cincinnati Museum of Art. In addition to the print, I will also include a color photo copy of the cover and table of contents of the magazine from which the print came. The photos of the cover of the magazine and the table of contents above is for reference only. You will be getting a copy of the cover and table of contents, not the original cover itself.
Price: 44.99 USD
Location: Wimberley, Texas
End Time: 2024-10-12T02:31:38.000Z
Shipping Cost: 5.5 USD
Product Images
Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Return policy details:
Original/Reproduction: Original Print
Listed By: Dealer or Reseller
Signed: Unsigned
Print Type: Pochoir
Subject: Fashion & Costumes
Style: Art Deco
Size Type/Largest Dimension: Small (Up to 14in.)
Date of Creation: 1900-1949
