Description: Professor Charles Spence has spent the last two decades researching how people perceive the world around them at the Crossmodal Research Laboratory at Oxford University, earning him the international reputation as the expert in multisensory perception and experience design. He has popularized the term 'gastrophysics', and leads the field in this ground-breaking area of science that is rapidly transforming the way in which we all experience what we eat and drink. He has consulted for many multinational companies, including Unilever, PepsiCo, Diageo, Pernod Ricard, P&G, Nestl¿nd Twinings, advising on various aspects of multisensory design, packaging, and branding, and has conducted research with a number of world-leading chefs, mixologists and baristas, including Heston Blumenthal and Ferran Adri¿In 2008 he was awarded an Ig Nobel Prize for his ground-breaking work on the 'sonic crisp', demonstrating how a louder crunch makes a crisp seem fresher. Professor Charles Spence has spent the last two decades researching how people perceive the world around them at the Crossmodal Research Laboratory at Oxford University, earning him the international reputation as the expert in multisensory perception and experience design. He has popularized the term 'gastrophysics', and leads the field in this ground-breaking area of science that is rapidly transforming the way in which we all experience what we eat and drink. He has consulted for many multinational companies, including Unilever, PepsiCo, Diageo, Pernod Ricard, P&G, Nestlé and Twinings, advising on various aspects of multisensory design, packaging, and branding, and has conducted research with a number of world-leading chefs, mixologists and baristas, including Heston Blumenthal and Ferran Adrià. In 2008 he was awarded an Ig Nobel Prize for his ground-breaking work on the 'sonic crisp', demonstrating how a louder crunch makes a crisp seem fresher.
Price: 27.07 AUD
Location: Hillsdale, NSW
End Time: 2024-12-08T12:48:50.000Z
Shipping Cost: 32.58 AUD
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Item must be returned within: 60 Days
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EAN: 9780241977743
UPC: 9780241977743
ISBN: 9780241977743
MPN: N/A
Item Length: 19.8 cm
Number of Pages: 336 Pages
Language: English
Publication Name: Gastrophysics: the New Science of Eating
Publisher: Penguin Books Ltd
Publication Year: 2018
Subject: Engineering & Technology, Science, Biology
Item Height: 198 mm
Item Weight: 268 g
Type: Textbook
Author: Charles Spence
Subject Area: Developmental Psychology
Item Width: 129 mm
Format: Paperback