Description: Fundamental Theories of Business Communication : Laying a Foundation for the Field, Hardcover by Mayfield, Milton; Mayfield, Jacqueline; Walker, Robyn, ISBN 3030577406, ISBN-13 9783030577407, Like New Used, Free shipping in the US This book examines the major business communication theories, delving into their relationships and practical applications. Many business communication studies lack a strong theoretical grounding—a deficit that creates difficulties for researching business communication phenomena and building upon previous studies. Th addresses this issue by cataloging and briefly describing the major business communication theories, as well as giving a typology of these theories to better integrate them. This book provides value to business communication researchers (who can use it to build upon and develop their work), experts in practice (who can apply it to improve business communications), and academics (who can use it to enhance their instructional designs). It also offers insights into new developments on the business communication theory horizon.
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Book Title: Fundamental Theories of Business Communication : Laying a Foundation for the Field
Number of Pages: Xi, 266 Pages
Language: English
Publisher: Springer International Publishing A&G
Publication Year: 2020
Topic: Human Resources & Personnel Management, Media Studies, Commerce, Management
Illustrator: Yes
Genre: Social Science, Business & Economics
Item Weight: 17.4 Oz
Author: Milton Mayfield, Robyn Walker, Jacqueline Mayfield
Item Length: 8.3 in
Item Width: 5.8 in
Book Series: New Perspectives in Organizational Communication Ser.
Format: Hardcover
