Description: Frugal Innovation in Healthcare Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days). How Targeting Low-Income Markets Leads to Disruptive Innovation Author(s): Aditi Ramdorai, Cornelius Herstatt Format: Hardback Publisher: Springer International Publishing AG, Switzerland Imprint: Springer International Publishing AG ISBN-13: 9783319163352, 978-3319163352 Synopsis This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market.
Price: 57.59 GBP
Location: Aldershot
End Time: 2024-12-29T09:16:14.000Z
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Book Title: Frugal Innovation in Healthcare
Number of Pages: 168 Pages
Language: English
Publication Name: Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation
Publisher: Springer International Publishing A&G
Publication Year: 2015
Subject: Economics, Technology, Management, Marketing
Item Height: 235 mm
Item Weight: 4085 g
Type: Textbook
Author: Aditi Ramdorai, Cornelius Herstatt
Subject Area: Family Sociology
Series: India Studies in Business and Economics
Item Width: 155 mm
Format: Hardcover
