Forging An Ironclad Brand: A Leader's Guide by Lindsay Pedersen (English) Hardco

Description: Forging An Ironclad Brand by Lindsay Pedersen Good brand is just good business.Brand is the intentional leaders North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth.And yet, despite this power, brand is grossly underused. Few leaders leverage brand fully, believing (wrongly) that brand is squishy and elusive. But when a tool this vital is dismissed, the business suffers mightily.The good news is that all leaders can ignite brand to create value.Lindsay Pedersen deconstructs what brand is and why it is indispensable for leaders. Then she shares her step-by-step process to tame the infinite possibilities and pinpoint a brand positioning that is true and robust--ironclad--to unlock the most value.In this book, learn how to... Leverage brand as a strategic platform for growing with purposeLead more effectively with brand as your North StarUse brand to excite customers and employeesIdentify your Uncommon Denominator and Benefit LadderFollow the principles of storytelling to generate business growth Brand is sorely underutilized. When you ignore it or use it only superficially, you forgo your most sustainable competitive advantage. Its time to start using brand as your North Star--its time to make your brand ironclad. FORMAT Hardcover LANGUAGE English CONDITION Brand New Author Biography Lindsay Pedersen is a brand strategist and leadership coach who views brand as a blend of science, intuition, behavioral economics, and ancient storytelling. She developed the Ironclad Method(TM) while building brands with companies such as Starbucks, Clorox, Zulily, T-Mobile, IMDb, and burgeoning start-ups. Lindsay lives in Seattle with her husband and two children. Keep in touch with Lindsay through her website: Long Description Good brand is just good business. Brand is the intentional leaders North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth. And yet, despite this power, brand is grossly underused. Few leaders leverage brand fully, believing (wrongly) that brand is squishy and elusive. But when a tool this vital is dismissed, the business suffers mightily. The good news is that all leaders can ignite brand to create value. Lindsay Pedersen deconstructs what brand is and why it is indispensable for leaders. Then she shares her step-by-step process to tame the infinite possibilities and pinpoint a brand positioning that is true and robust--ironclad--to unlock the most value. In this book, learn how to... Leverage brand as a strategic platform for growing with purpose Lead more effectively with brand as your North Star Use brand to excite customers and employees Identify your Uncommon Denominator and Benefit Ladder Follow the principles of storytelling to generate business growth Brand is sorely underutilized. When you ignore it or use it only superficially, you forgo your most sustainable competitive advantage. Its time to start using brand as your North Star--its time to make your brand ironclad. Details ISBN1544513860 Author Lindsay Pedersen Pages 384 Publisher Lioncrest Publishing Year 2019 ISBN-10 1544513860 ISBN-13 9781544513867 Format Hardcover Publication Date 2019-04-30 Imprint Lioncrest Publishing Subtitle A Leaders Guide Illustrations 21 Illustrations Short Title Forging an Ironclad Brand Language English UK Release Date 2019-04-30 Audience General We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:131982347;

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