Focus Groups: Applying Communication Theory through Design, Facilitation, and An

Description: Focus Groups by Christine S. Davis Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description Despite the fact that focus groups are an ideal research tool for studying and employing group communication in action, many research practitioners and scholars have missed the opportunity to utilize them to their maximum benefit. Few researchers have the skills that enable them to approach focus group facilitation and analysis from a communication point of view. In this book, Dr. Christine Davis teaches readers how to take a project from an idea to the design, facilitation, and analysis stages. This book takes a unique communication perspective to apply group communication theories, knowledge of group processes, and a close discourse analysis approach to explain and understand the discursive aspect of focus groups. This book helps readers of all stages of experience - including those with no background in focus group research to those practitioners with more focus group expertise - understand how a communication approach to focus groups takes advantage of this disciplines rich scholarship in group communication and discourse analysis. This book will teach readers how toa. understand the nature of focus group research procedures from a communication point of view;b. understand how to translate RQs into a focus group protocol;c. use knowledge of communication theory and group process to understand how to facilitate different kinds of focus groups, prevent and overcome challenges in focus group facilitation; and elicit different outcomes and techniques when facilitating a focus group;d. use knowledge of communication theory and group process to recognize the merits of different approaches to focus group facilitation;e. use knowledge of communication theory and group process to recognize good- and poor-quality focus groups;f. understand how to transcribe / code / analyze focus group data from a communication (discursive) perspective; andg. understand how to write focus group findings. Author Biography Christine S. Davis, Ph.D., is Professor in the Department of Communication Studies at UNC-Charlotte. Her research interests are in the intersection of family, culture, and health communication. Dr. Davis publishes regularly on topics such as childrens health, end-of-life communication, disability, and qualitative research methods. She has published over 50 academic books, journal articles, book chapters, and other publications and has received numerous research awards. Her B.A. degree in Communication is from Virginia Polytechnic Institute and State University (Virginia Tech), her M.A. degree in Communication Studies is from the University of North Carolina at Greensboro, and her Ph.D. in Communication Studies was awarded by the University of South Florida. Details ISBN 113823799X ISBN-13 9781138237995 Title Focus Groups Author Christine S. Davis Format Hardcover Year 2017 Pages 132 Publisher Taylor & Francis Ltd GE_Item_ID:142664281; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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