Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Flock And Flow: Predicting And Managing Change In A Dynamic MarketplaceISBN13:9780253347596ISBN10:0253347599Author:McCracken, Grant David (Author)Description:Is It Possible Any Longer To Read Markets Fast Enough To Respond To Them? A World Of Discrete Parts Is Now One Interconnected Web Of Ceaseless Calculation And Response Marketing Has Become A Thing Of Speed And Turbulence, With All The Players Moving Simultaneously For Marketing Guru Grant Mccracken, The Key To Success In This Dynamic New Marketplace Is To Find A Way To Slow The World Down And Mccracken Believes He Has The Solution It Begins With Understanding The Mechanics At Work Today He Says, Complexity Has A Theory Commotion Has A Pattern Dynamism Has A System We Can Continue To Live By Damage Control, Or We Can Change The Way We Play The Game To Survive Our Own World Of Collision And Speed, Marketers Need To See The World As Flocks And Flows In This Exciting New Book, Mccracken Deploys Complex Adaptive Theory To Track The Movement Of Trends And New Groupings Of Consumers He Shows How To Monitor New Trends, Whether And When To Introduce New Brands And Brand Extensions, How To Speak To Niche Markets, And How To Avoid Costly Mistakes Mccracken's Sage And Witty Advice Could Not Come At A Better Time His Book Will Be A Valuable Aid For Anyone Trying To Keep Up With Marketplace Changes In Our Rapidly Evolving World Binding:Hardcover, HardcoverPublisher:INDIANA UNIV PRPublication Date:2006-07-01Weight:1.15 lbsDimensions:0.89'' H x 9.34'' L x 6.34'' WNumber of Pages:185Language:English

Price: 29.47 USD

Location: USA

End Time: 2025-02-01T10:42:18.000Z

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