First in Thirst : How Gatorade Turned the Science of Sweat into a Cultural Ph...

Description: First in Thirst : How Gatorade Turned the Science of Sweat into a Cultural Phenomenon, Paperback by Rovell, Darren, ISBN 0814410952, ISBN-13 9780814410950, Brand New, Free shipping in the US Although a few other brands hold slim market shares, the fact is that Gatorade single-handedly created the sports drink industry 40 years ago and has absolutely ruled it ever since. Gatorade is an enthralling story, brought to life in bright color and sharp detail in First in Thirst. Author Darren Rovell, a skilled, objective, and passionate journalist, chronicles every astonishing milestone of the company’s history.

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Book Title: First in Thirst : How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon

Number of Pages: 256 Pages

Language: English

Publisher: Amacom

Publication Year: 2005

Topic: Leadership, Industries / General, Industries / Food Industry, Management, Corporate & Business History

Item Height: 0.5 in

Genre: Business & Economics

Item Weight: 10.6 Oz

Author: Darren Rovell

Item Length: 9 in

Item Width: 6 in

Format: Perfect