Description: Exploring Marketing Research (with Qualtrics Printed Access Card) EXPLORING MARKETING RESEARCH, 11E, provides a thorough guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. The text prepares students to approach marketing research from a management perspective rather than as hands-on practitioners, providing valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data. In addition to updates based on recent trends and technology, the new 11th Edition features an increased emphasis on ethical and international issues, reflecting their growing importance in modern marketing research.
Price: 19.98 USD
Location: Marietta, Georgia
End Time: 2024-10-31T19:45:26.000Z
Shipping Cost: 6.13 USD
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Item Specifics
All returns accepted: ReturnsNotAccepted
Publication Year: 2015
Type: Textbook
Format: Hardcover
Language: English
Subject Area: Business & Economics
Publication Name: Exploring Marketing Research (With Qualtrics Printed Access Card)
Author: Barry J. Babin, William Zikmund
Educational Level: Adult & Further Education
Level: Business
Publisher: Cengage Learning
Subject: Marketing
