EU Trade Mark Law and Product Protection: A Comparative Analysis of Trade Mark F

Description: EU Trade Mark Law and Product Protection by Lavinia Brancusi This book employs scholarly analysis to ground practical tools for applying the EU Trade Mark law (EUTM) functionality refusal grounds to address business needs when registering trade marks consisting of product characteristics. It comprehensively examines the absolute grounds for a refusal of registration of functional signs under EUTM. FORMAT Paperback CONDITION Brand New Publisher Description This book employs scholarly analysis to ground practical tools for applying the EU Trade Mark law (EUTM) functionality refusal grounds to address business needs when registering trade marks consisting of product characteristics. The study comprehensively examines the absolute grounds for a refusal of registration of functional signs under EUTM. It interprets the functionality refusal grounds through objective tests, focusing on the pro-competition rationale of denying trade mark exclusivity on product features that are technically or aesthetically important for competitors ability to trade in alternative products. The work takes a comparative approach looking at the US trade dress functionality doctrine, and a law and economics perspective on the role of trade marks and brands in the marketplace. It explores how competition rules related to market definition and the substitutability of products, as well as marketing and design findings related to branding and aesthetics, could be integrated into the legal assessment of EUTM functionality. The volume will be of interest to academics and researchers working in the areas of Intellectual Property Law, Trade Mark and Design Law, EU Law, Comparative Law, and Branding. Author Biography Lavinia Brancusi is an adjunct professor at New Technologies Law Centre, Institute of Law Studies, Polish Academy of Sciences in Warsaw, Poland. She holds law degrees from the University of Warsaw, Faculty of Law (master, dr. iur.) with an award-winning doctoral dissertation in design law. Her research interests cover cumulative protection in intellectual property, with a specific focus on product protection, functionality in trademark and design law, as well as the interface between IP and competition rules, especially in relation to brands. Table of Contents Introduction: How to deal with functionality in trade mark law in a practical way; 1. The legal framework of trade marks functionality in the EU; 2. La raison dêtre of functionality in the EUTM - A tool for balancing interests between legal exclusivity and enhancing competition; 3. The US legal framework of functionality doctrine. Areas of convergence with EU law; 4. Functionality within the framework of law and economics. Competition concerns against protecting functional trade marks; 5. Categories of signs falling within the scope of EU functionality refusal grounds; 6. Technical functionality; 7. Generic functionality - Signs resulting from the nature of goods; 8. The functionality of signs giving substantial value to goods; Conclusions Details ISBN1032452285 Author Lavinia Brancusi Pages 352 Publisher Taylor & Francis Ltd Year 2024 ISBN-13 9781032452289 Format Paperback Publication Date 2024-12-19 Imprint Routledge Subtitle A Comparative Analysis of Trade Mark Functionality Place of Publication London Country of Publication United Kingdom Alternative 9781032446318 DEWEY 346.240488 Illustrations 2 Tables, black and white Audience Tertiary & Higher Education UK Release Date 2024-12-19 ISBN-10 1032452285 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:168469488;

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