Description: Ethics And Biopower In Neuromarketing: A Framework For An Ethical Approach To Marketing, ISBN 303118548X, ISBN-13 9783031185489, Brand New, Free shipping in the US This book explores the ethical and policy implications of the use of neuroscience in marketing. Addressing emerging areas of neuromarketing and consumer neuroscience, this book offers a fresh perspective on establishing a framework for codes of conduct for marketing practices using neuroscientific methods. The use of neuroscience, particularly in commercial and marketing contexts, has been fraught with controversy and ethical concerns. Technological advances have enhanced the ability to not only analyze but also predict (or even control) human behavior. Using the work of Foucault on biopower, the author discusses the moral dimensions of data collection and observation of consumer behavior in neuromarketing as well as policy implications. After discussing the strengths and weaknesses of various ethical frameworks, the author proposes fixes to current ethical and conduct codes for a more seamless approach for governance. This book advances the scholarship on marketing ethics and appeals to researchers of consumer psychology, business ethics, and public policy.
Price: 58.48 USD
Location: Jessup, Maryland
End Time: 2024-12-29T13:12:14.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Return policy details:
Book Title: Ethics and Biopower in Neuromarketing : a Framework for an Ethical Approach to Marketing
Number of Pages: Xi, 167 Pages
Language: English
Publisher: Springer International Publishing A&G
Publication Year: 2022
Topic: Marketing / General, Consumer Behavior, Business Ethics, Commerce
Illustrator: Yes
Genre: Business & Economics
Item Weight: 13 Oz
Item Length: 8.3 in
Author: Joshua Penrod
Item Width: 5.8 in
Format: Hardcover
