Description: BRAND NEW LOOSE LEAF COPY. BINDER INCLUDED. Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 6th edition gives students a strong command of market research principles, while being concise enough for cases & other course projects. A continuing case and corresponding data sets included.
Price: 49 USD
Location: Lincoln, Rhode Island
End Time: 2024-11-10T16:55:07.000Z
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Book Title: Essentials of Marketing Research
International-ISBN: 9781266261503
Original Language: English
Publisher: McGraw-Hill Higher Education
Intended Audience: Young Adults, Adults
Contents::: Same as US Edition
Alternate ISBN: 9781265788049
Product-Type: INTERNATIONAL GLOBAL EDITION
Edition: International Edition
Publication Year: 2023
Type: TextBook
Format: Paperback
Language: English
Packaging ::: Shrinkwrapped Book - Box Packed
Author: Dana E. Harrison, David J. Ortinau, Joseph F. Hair
Cover-Design: May Differ from Original Picture
Features: Global Edition
Genre: Business & Economics
Topic: Commerce
