Description: Entrepreneurial Marketing : A Practical Managerial Approach, Hardcover by Hisrich, Robert D.; Ramadani, Veland, ISBN 1788111311, ISBN-13 9781788111317, Used Good Condition, Free shipping in the US One key for success of an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on the essential elements of success in order to achieve these needed sales and revenues and to grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of entrepreneurial marketing. Through an international approach that combines both theoretical and empirical knowledge of entrepreneurship and marketing, this book informs and enhances the entrepreneurs' creativity, their ability to bring innovations to the market, and their willingness to face risk that changes the world. Key components addressed include: identifying and selecting the market; determining the consumer needs cost-effectively; executing the basic elements of the marketing mix (product, price, distribution, and promotion); and competing successfully in the domestic and global markets through implementing a sound marketing plan. Numerous illustrative examples throughout th bring the content to life. The mix of theoretical content, examples, empirical analyses, and case studies make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.
Price: 92.79 USD
Location: Jessup, Maryland
End Time: 2024-12-28T18:47:05.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Return policy details:
Book Title: Entrepreneurial Marketing : A Practical Managerial Approach
Number of Pages: 224 Pages
Publication Name: Entrepreneurial Marketing : a Practical Managerial Approach
Language: English
Publisher: Elgar Publishing, Incorporated, Edward
Publication Year: 2018
Item Height: 0.7 in
Subject: Marketing / General, Entrepreneurship, General, Small Business
Item Weight: 16.9 Oz
Type: Textbook
Subject Area: Business & Economics
Item Length: 9.4 in
Author: Veland Ramadani, Robert D. Hisrich
Item Width: 6.5 in
Format: Hardcover
