Description: Employer Brand ManagementPractical Lessons from the World's Leading Employers Author(s): Richard Mosley Format: Hardback Publisher: John Wiley & Sons Inc, United States Imprint: John Wiley & Sons Inc ISBN-13: 9781118898529, 978-1118898529 Synopsis Attract, recruit, and retain the very best with a strategic employer brand From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management. Talented, motivated employees are a company's best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder. Employer Brand Management gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation. With a wide range of case studies and examples, you'll be taken step-by-step through the employer brand development process. You will find information on the latest developments in technology, with particular attention paid to socially-enabled recruitment marketing and employee communication and engagement. You will: Follow the process of brand planning, definition, implementation, and application Discover how brand thinking can strengthen strategy and reinforce HR value Improve existing recruitment and talent management programs Learn the importance of employee engagement in the brand experience
Price: 31.3 GBP
Location: Aldershot
End Time: 2025-01-23T09:41:30.000Z
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Book Title: Employer Brand Management
Number of Pages: 316 Pages
Publication Name: Employer Brand Management: Practical Lessons from the World's Leading Employers
Language: English
Publisher: John Wiley & Sons INC International Concepts
Item Height: 234 mm
Subject: Management
Publication Year: 2014
Type: Textbook
Item Weight: 624 g
Author: Richard Mosley
Item Width: 159 mm
Format: Hardcover
