Emotional Design: Why We Love (or Hate) Everyday Things by Donald A. Norman (Eng

Description: Emotional Design by Donald A. Norman, Don Norman Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colourful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker . Emotional Design articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow.Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world. Emotional Design will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff. Notes Subtitled, Why We Love (Or Hate) Everyday Things Back Cover Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book. In The Design of Everyday Things, Norman showed why the products we use should not be confusing, irritating, and frustrating. Emotional Design explains why they must also be attractive, pleasurable, and fun. Author Biography Donald A. Norman is Professor of Computer Science at Northwestern University, a former Apple Fellow," and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and the best-selling The Design of Everyday Things. He lives in Northbrook, Illinois and Palo Alto, California. Review "Amazing...Norman does a wonderful job making these ideas come alive."--Daniel Bobrow, Research Fellow, Palo Alto Research Center"Don Norman does it again! He asks the important questions and gives the right answers. I wish this insightful book had been available forty years ago so that I could have done a much better job as a designer."--Dr. Robert Blaich, former Senior Vice President of Corporate Design, Royal Philips Electronics"Donald Normans relentless and exacting exploration of the universe of everyday objects has brought him to the final frontier of design: emotions. His exquisite psychological analysis provides a solid and reliable reference and a most valuable tool." --Paola Antonelli, Curator of Architecture and Design, Museum of Modern Art"Normans analysis of peoples emotional reactions to material objects is a delightful process...His readers will take away insights galore about why shoppers say, I want that."--Booklist"Normans analysis of the design elements in products such as automobiles, watches and computers will pique the interest of many readers, not just those in the design or technology fields."--Publishers Weekly"The book pops with fresh paradigms, applying scientific rigor to our romance with the inanimate. Youll never see housewares the same way again."--Wired"This is a valuable book... It will help the design world to do great work." --Patrick Whitney, Director, Institute of Design, Illinois Institute of Technology Long Description Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colourful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker . Emotional Design articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow.Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world. Emotional Design will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff. Review Quote "The book pops with fresh paradigms, applying scientific rigor to our romance with the inanimate. Youll never see housewares the same way again."-- Wired Promotional "Headline" Why attractive things work better and other crucial insights into human-centered design Details ISBN0465051367 Author Don Norman Short Title EMOTIONAL DESIGN Language English ISBN-10 0465051367 ISBN-13 9780465051366 Media Book Format Paperback Illustrations Yes Imprint Basic Books Subtitle Why We Love (or Hate) Everyday Things Place of Publication New York Country of Publication United States Edition 1st Pages 272 DOI 10.1604/9780465051366 UK Release Date 2005-05-01 Publisher Basic Books DEWEY 745.2019 Audience General AU Release Date 2005-05-10 NZ Release Date 2005-05-10 Year 2005 Publication Date 2005-05-01 US Release Date 2005-05-01 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:102253761;

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