Description: Further DetailsTitle: Making Better CoffeeCondition: NewSubtitle: How Maya Farmers and Third Wave Tastemakers Create ValueISBN-10: 0520386965EAN: 9780520386969ISBN: 9780520386969Publisher: University of California PressFormat: PaperbackRelease Date: 09/06/2022Description: An anthropologist uncovers how "great coffee" depends not just on taste, but also on a complex system of values worked out among farmers, roasters, and consumers. What justifies the steep prices commanded by small-batch, high-end Third Wave coffees? Making Better Coffee explores this question, looking at highland coffee farmers in Guatemala and their relationship to the trends that dictate what makes "great coffee." Traders stress material conditions of terroir and botany, but just as important are the social, moral, and political values that farmers, roasters, and consumers attach to the beans.  In the late nineteenth century, Maya farmers were forced to work on the large plantations that colonized their ancestral lands. The international coffee market shifted in the 1990s, creating demand for high-altitude varietals—plants suited to the mountains where the Maya had been displaced. Edward F. Fischer connects the quest for quality among U.S. tastemakers to the lives and desires of Maya producers, showing how profits are made by artfully combining coffee's material and symbolic attributes. The result is a complex story of terroir and taste, quality and craft, justice and necessity, worth and value.Language: EnglishCountry/Region of Manufacture: USItem Height: 229mmItem Length: 152mmItem Width: 23mmItem Weight: 363gAuthor: Edward F. FischerGenre: HistoryTopic: Social Sciences, Society & CultureRelease Year: 2022 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
Price: 37.46 USD
Location: GU14 0GT
End Time: 2025-01-21T11:42:05.000Z
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Publication Name: Making Better Coffee
Title: Making Better Coffee
Subtitle: How Maya Farmers and Third Wave Tastemakers Create Value
ISBN-10: 0520386965
EAN: 9780520386969
ISBN: 9780520386969
Release Date: 09/06/2022
Release Year: 2022
Country/Region of Manufacture: US
Book Title: Making Better Coffee : How Maya Farmers and Third Wave Tastemakers Create Value
Number of Pages: 306 Pages
Language: English
Publisher: University of California Press
Topic: Anthropology / Cultural & Social, Agriculture & Food (See Also Political Science / Public Policy / Agriculture & Food Policy), Latin America / Central America, Anthropology / General
Publication Year: 2022
Item Height: 0.1 in
Illustrator: Yes
Genre: Social Science, History
Item Weight: 12.8 Oz
Item Length: 0.9 in
Author: Edward F. Fischer
Item Width: 0.6 in
Format: Trade Paperback
