Description: Dynamic Customer Strategy : Today's Crm, Paperback by Tanner, John F., Jr., ISBN 1606496964, ISBN-13 9781606496961, Brand New, Free shipping in the US Marketers, merchandisers, and sales executives alike are struggling with Big Data - the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change.
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Book Title: Dynamic Customer Strategy : Today's Crm
Number of Pages: 200 Pages
Publication Name: Dynamic Customer Strategy : Today's Crm
Language: English
Publisher: Business Expert Press
Publication Year: 2013
Item Height: 0.4 in
Subject: Marketing / General, Customer Relations, Databases / General
Item Weight: 8.3 Oz
Type: Textbook
Subject Area: Computers, Business & Economics
Item Length: 9 in
Author: Jr. John
Item Width: 6 in
Format: Trade Paperback
