Description: Further DetailsTitle: Sponsorship Culture in the German University Popular Music Festival MarketCondition: NewEAN: 9783837665789ISBN: 9783837665789Publisher: Transcript VerlagFormat: PaperbackRelease Date: 02/27/2023Description: Music festivals have become important events for people to experience music collectively and take a break from their everyday lives. Companies and institutions like to use music festivals as opportunities for advertising their products and services through sponsorship. Dominik Nösner examines professional stakeholder's assessments of the market as well as patterns of existing procedural elements of sponsorship culture, factors determining existing communication and decision-making culture and interrelations between sponsors and audience with emphasis on university popular music festivals. Building on that, he further explores motivational constructs for popular music festival attendance via a survey study.Language: EnglishCountry/Region of Manufacture: DEItem Height: 23mmItem Length: 15mmAuthor: Dominik NosnerGenre: Music Dance & TheatreTopic: Business & FinanceItem Width: 1mmItem Weight: 369gRelease Year: 2023 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Sponsorship Culture in the German University Popular Music Festiv
Title: Sponsorship Culture in the German University Popular Music Festiv
EAN: 9783837665789
ISBN: 9783837665789
Release Date: 02/27/2023
Release Year: 2023
Country/Region of Manufacture: DE
Genre: Music Dance & Theatre
Topic: Business & Finance
Item Weight: 369g
Number of Pages: 260 Pages
Language: English
Publication Name: Sponsorship Culture in the German University Popular Music Festival Market
Publisher: Transcript Verlag
Publication Year: 2023
Item Height: 0.1 in
Subject: History & Criticism, Business Aspects, Management
Type: Textbook
Subject Area: Music, Business & Economics
Author: Dominik Nösner
Item Length: 0.9 in
Series: Transdisciplinary Studies in Popular Culture Ser.
Item Width: 0.6 in
Format: Trade Paperback
