Description: Doing Semiotics by Laura R. Oswald Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Using applied semiotics, this book shows readers how to leverage the cultural codes that structure communication and sociality, endow things with value, and help us navigate social space and cultural change to solve business problems, foster innovation, and create meaningful experiences for consumers. Publisher Description The semiotics discipline - a hybrid of communication science and anthropology - accounts for the deep cultural codes that structure communication and sociality, endow things with value, move us through constructed space, and moderate our encounters with change. Doing Semiotics shows readers how to leverage these codes to solve business problems, foster innovation, and create meaningful experiences for consumers. In addition to the key principles and methodsof applied semiotics, it introduces the basics of branding, strategic decision-making, and cross-cultural marketing management. Through practical exercises, examples, extended teamprojects, and evaluation criteria, this book guides students through the application of learning to all phases of semiotics-based projects for communications, brand equity management, design strategy, new product development, and public policy management. In addition to tools for sorting data and mapping cultural dimensions of a market, it includes useful interview protocols for use in focus groups, in-depth interviews, and ethnographic studies, as well as expert case studies that will enablereaders to apply semiotics to consumer research. Author Biography Laura Oswald is founder and president of Marketing Semiotics, a brand strategy and research boutique in Chicago, Illinois. Applying semiotic principles to brand strategy and consumer research, the company has led successful projects related to strategic planning, new product development, creative design, and corporate reorganization for blue chip brands worldwide since 2000. She is author of Marketing Semiotics: Signs, Strategies, and Brand Value (OxfordUniversity Press, 2012) and Creating Value: The Theory and Practice of Marketing Semiotics Research (Oxford University Press 2015), as well as numerous peer-reviewed articles, white papers, and blog posts. Details ISBN 0198862113 ISBN-13 9780198862116 Title Doing Semiotics Author Laura R. Oswald Format Paperback Year 2020 Pages 256 Publisher Oxford University Press GE_Item_ID:134534974; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 63.29 USD
Location: Fairfield, Ohio
End Time: 2024-11-21T04:03:25.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN-13: 9780198862116
Book Title: Doing Semiotics
Number of Pages: 256 Pages
Language: English
Publication Name: Doing Semiotics : a Research Guide for Marketers at the Edge of Culture
Publisher: Oxford University Press, Incorporated
Subject: Sales & Selling / Management, Communication Studies, Commerce, Sales & Selling / General
Item Height: 0.6 in
Publication Year: 2020
Item Weight: 14 Oz
Type: Textbook
Subject Area: Language Arts & Disciplines, Business & Economics
Author: Laura R. Oswald
Item Length: 9.2 in
Item Width: 6.1 in
Format: Trade Paperback
