Digitalization in the Luxury Fashion Industry

Description: Digitalization in the Luxury Fashion Industry Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days). Strategic Branding for Millennial Consumers Author(s): Anna Cabigiosu Format: Hardback Publisher: Springer Nature Switzerland AG, Switzerland Imprint: Springer Nature Switzerland AG ISBN-13: 9783030488093, 978-3030488093 Synopsis The luxury fashion industry is one of the best performing and fastest growing industries in today's business landscape, and is set to continue expanding over the next years. Exploring the effects of digitalization, this book aims to increase our understanding of the key drivers of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by digitalization, the author outlines the need for business models to be redesigned in order to make use of social media and satisfy Millennial consumers. Offering case studies on leading luxury fashion brands, this timely book evaluates new digital technologies and strategies including omnichannel marketing, 3D printing and smart textiles. A must-read for those researching digital marketing and branding, as well as luxury or fashion management, this book provides a much-needed and up-to-date analysis of a successful and digitally aware industry.

Price: 88.42 GBP

Location: Aldershot

End Time: 2024-11-22T12:36:35.000Z

Shipping Cost: 31.23 GBP