Description: Diasporic Hallyu by Kyong Yoon This open access book examines the lived experiences of diasporic Korean youth in light of the transnational flows of South Korean popular culture, known as the Korean Wave, or Hallyu. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description This open access book examines the lived experiences of diasporic Korean youth in light of the transnational flows of South Korean popular culture, known as the Korean Wave, or Hallyu. Drawing on an ethnographic study of Korean Canadian youth and their engagement with the Korean Wave, the book proposes a critical understanding of the interactions between diasporic youth audiences and popular culture. By examining the Korean Wave as diasporic cultural practices rather than the diffusion of national cultural products, the book reveals the diversified ways in which cultural flows are negotiated by audiences who take up relatively ambivalent reception positions between two or more national and cultural contexts. This book expands the scope of transnational audience studies and youth cultural studies by focusing attention on the diasporic media practices of young people. Back Cover This open access book examines the lived experiences of diasporic Korean youth in light of the transnational flows of South Korean popular culture, known as the Korean Wave, or Hallyu. Drawing on an ethnographic study of Korean Canadian youth and their engagement with the Korean Wave, the book proposes a critical understanding of the interactions between diasporic youth audiences and popular culture. By examining the Korean Wave as diasporic cultural practices rather than the diffusion of national cultural products, the book reveals the diversified ways in which cultural flows are negotiated by audiences who take up relatively ambivalent reception positions between two or more national and cultural contexts. This book expands the scope of transnational audience studies and youth cultural studies by focusing attention on the diasporic media practices of young people. Kyong Yoon is Professor of Cultural Studies at the University of British Columbia Okanagan, Canada. He has published widely on digital media, South Korean popular culture, migration, and youth culture. He is the author of Digital Mediascapes of Transnational Korean Youth Culture (2020) and a co-author of Transnational Hallyu: The Globalization of Korean Digital and Popular Culture (2021). Author Biography Kyong Yoon is Professor of Cultural Studies at the University of British Columbia Okanagan, Canada. He has published widely on digital media, South Korean popular culture, migration, and youth culture. He is the author of Digital Mediascapes of Transnational Korean Youth Culture (2020) and a co-author of Transnational Hallyu: The Globalization of Korean Digital and Popular Culture (2021). Table of Contents 1. Introduction: Thinking the Korean Wave Diasporically.- 2. Growing up Korean Canadian in the Time of the Korean Wave.- 3. Diasporic Viewing of Korean TV.- 4. K-pop Diaspora.- 5. Diasporizing Hallyu. Review "Dr. Yoon Kyongs … short book, Diasporic Hallyu, should be required reading for scholars of ethnic studies. Written in clear and approachable language with abundant ethnographic interview data, it will also be reader-friendly for undergraduates and non-academic audiences. ... If I could speak to scholars at large who are teaching ethnic studies, I would strongly recommend them to use this book." (CedarBough T. Saeji, Seoul Journal of Korean Studies, Vol. 36 (1), June, 2023)"Yoon focuses entirely on an understudied aspect, namely the diasporic lens, combining ethnographic methodology as well as cultural, historiographic, postcolonial, and (social) media studies. His ethnographic methodology is a needed and refreshing way to avoid the triumphalist attitude that the Korean Wave is a dominant force that is unmatched by any other national cultural exports or on the contrary, that it is a fleeting trend, lest we consider two decades ephemeral. … Yoon adds his contribution with the Canadian case of the Korean diaspora reception and reflection." (Moisés Park, Asian Communication Research, Vol. 20 (1), April, 2023)"Diasporic Hallyu: The Korean Wave in Korean Canadian Youth Culture is contemporary and informative enough to investigate the interactive relationships between diaspora and popular culture and further is conducive to having critical knowledge of scattered audiences. … the book will make a significant contribution to the growing literature in global popular culture." (Lei Li, Critical Arts, December 15, 2022) Feature Examines the interactions between diaspora and pop culture Contributes to enabling a critical understanding of diasporic audiences Is an open access book Details ISBN3030949664 Author Kyong Yoon Short Title Diasporic Hallyu Series East Asian Popular Culture Language English Year 2022 ISBN-10 3030949664 ISBN-13 9783030949662 Format Paperback Subtitle The Korean Wave in Korean Canadian Youth Culture Publisher Springer Nature Switzerland AG Edition 1st Imprint Springer Nature Switzerland AG Place of Publication Cham Country of Publication Switzerland Pages 152 Publication Date 2022-04-02 UK Release Date 2022-04-02 Edited by Slawomir Zadrozny Birth 1927 Affiliation Massachusetts Institute of Technology Position journalist Qualifications S. J. Illustrations XII, 152 p. Edition Description 1st ed. 2022 Alternative 9783030949631 DEWEY 305.2350971 Audience Professional & Vocational We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:134959200;
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Book Title: Diasporic Hallyu
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