Description: Developing B2B Social Communities by Margaret Brooks, John Lovett, Jr., Sam Creek, John Lovett Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty explains why business-to-business companies need a robust online community strategy to survive and flourish in todays changing economy and shows you how to design and execute your companys strategy successfully. Seminars, publications, market research, and customer care centers remain important tools in every B2B firms toolbox for understanding, attracting, and serving customers while keeping them loyal. But in a world of fierce global price competition, increasing transparency of business practices, and ever-rising complexity, these traditional customer interaction channels are no longer enough for most B2B companies. Thats why smart organizations—both large and small—are tapping into online communities to gain a huge competitive advantage: the ability to get much closer to customers and become more valuable to them. Developing B2B Social Communities delves into the generators of business value in online communities: immediate customer access to expert information within the company and from other customers; inexpensive delivery of custom technical help; demonstrations of how customers can to get the most from their products; and forums where customers can share tips, air gripes, reveal unmet needs, and suggest improvements. Three veteran community managers show you how to harness the knowledge of the crowd to help shape your companys strategic direction, develop new products and services, identify trends, sell more, serve customers more efficiently, and provide better product support. Fleshing out precepts with real-world examples and case studies, the authors detail the transformational opportunities—and pitfalls—for creating online communities. Author Biography Margaret Brooks,Senior Advisor, Business Unit Strategy for the Global Presales Organization and former Vice President, Customer Success, joined CA Technologies in 1999. In the Customer Success organization, she was responsible for the development and vitality of the CA global communities representing a cross section of product and solution communities. This team continues to lead transformation programs to improve customer experience and supports the business requirement for continued enhancements to the online customer experience. In her career at CA Technologies, Brooks has held many executive positions in sales, technical sales, and business development. She has also specialized in governance, risk, and compliance and was involved with thought leadership, publications, and solution development in this area for several years. She published articles in WSTA magazine, KM World,and SC Magazine on the topics of governance, risk, and compliance. She has been nominated for the CEO Award for her contributions in this area. Brooks draws on more than 35 years of experience in the IT industry. Prior to joining CA, she led consulting engagements at the data warehousing division of Platinum Technologies. Before that, she held management positions in data warehousing and information resource management, focusing primarily on companies in the healthcare and insurance areas. She holds a Bachelor of Science degree in Health Education from the University of Alabama. Details ISBN 1430247134 ISBN-13 9781430247135 Title Developing B2B Social Communities Author Margaret Brooks, John Lovett, Jr., Sam Creek, John Lovett Format Paperback Year 2013 Pages 187 Edition 1st Publisher Springer-Verlag Berlin and Heidelberg GmbH & Co. KG GE_Item_ID:140311161; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. 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Price: 34.81 USD
Location: Fairfield, Ohio
End Time: 2024-04-18T02:47:00.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN-13: 9781430247135
Book Title: Developing B2B Social Communities
Item Length: 9in
Item Width: 6in
Author: Sam Creek, J. J. Lovett, Margaret Brooks
Publication Name: Developing B2b Social Communities : Keys to Growth, Innovation, and Customer Loyalty
Format: Trade Paperback
Language: English
Features: New Edition
Publisher: Apress L. P.
Publication Year: 2013
Type: Textbook
Item Weight: 106.8 Oz
Number of Pages: Xv, 187 Pages
