Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Desire By Design: What Data-Driven Marketers Should Know About Driving Desire For Their BrandsISBN13:9781532045547ISBN10:1532045549Author:LaCroix, Jean-Pierre (Author)Description:Conventional Thinking Has Brands Trying To Give Customers What They Want But What If Wanting Is No Longer Enough? A Customer May Want A Great Mobile Phone, For Example, And There Are Many Options But A Huge Majority Will Choose The Now Iconic Iphone, Even Waiting Long Hours In Lines To Purchase The Latest Model This Is Not Simply About Wanting Its About Desire The Question For Brand Marketers Is How To Make That Elusive Magic Happen In Desire By Design, Jean-Pierre Lacroix Unravels The Irrational Element Of Desire And Explains How Brands, Designers, And Marketers Can Tap Into The Emotional High That Elicits Such Passion For Certain Brands Jean-Pierre Shapes High-Level Ideas And Insights From Neuroscience, Cult Fanaticism, And Behavioral Psychology Into Practical Worksheets That Explain The How-To In Creating Desire For A Brand Using Design Philosophies He Has Developed Through His Thirty Years Of Experience, Jean-Pierre Offers Interesting History, Insights From Scientific Research, And Actionable Advice To Lead Brands From A Want Category To The Much-Coveted Desire Space In The Marketplace Binding:Hardcover, HardcoverPublisher:iUniversePublication Date:2018-04-17Weight:3 lbsDimensions:1.06'' H x 11.02'' L x 8.5'' WNumber of Pages:344Language:English
Price: 39.84 USD
Location: USA
End Time: 2024-11-21T23:33:23.000Z
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Book Title: Desire by Design : What Data-Driven Marketers Should Know about Driving Desire for Their Brands
Item Length: 11in.
Item Height: 1.1in.
Item Width: 8.5in.
Author: Jean-Pierre Lacroix
Format: Hardcover
Language: English
Topic: Book
Publisher: iUniverse, Incorporated
Publication Year: 2018
Genre: Design
Item Weight: 48.1 Oz
Number of Pages: 344 Pages
