Description: Customer Centricity : Focus on the Right Customers for Strategic Advantage, Paperback by Fader, Peter, ISBN 1613631022, ISBN-13 9781613631027, Brand New, Free shipping in the US
A powerful call to action, Wharton professor Peter Faders book, Customer Centricity, upends some of our most fundamental beliefs about customer service, customer relationship management, and customer lifetime value. Fader advocates that in the world of customer centricity, there are good customers … and then there is pretty much everybody else.
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Book Title: Customer Centricity : Focus on the Right Customers for Strategic
Number of Pages: 150 Pages
Publication Name: Customer Centricity : Focus on the Right Customers for Strategic Advantage
Language: English
Publisher: Wharton School Press
Publication Year: 2020
Item Height: 0.3 in
Subject: Marketing / General, Customer Relations, Consumer Behavior, Commerce
Type: Textbook
Item Weight: 6.9 Oz
Author: Peter Fader
Subject Area: Business & Economics
Item Length: 8.5 in
Item Width: 5.5 in
Format: Trade Paperback
