Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Crisis Communication: Theory And PracticeISBN13:9780765620521ISBN10:0765620529Author:Zaremba, Alan Jay (Author)Description:Crises Happen When They Do, Organizations Must Learn To Effectively Communicate With Their Internal And External Stakeholders, As Well As The Public, In Order To Salvage Their Reputation And Achieve Long-Term Positive Effects Ineffective Communication During Times Of Crisis Can Indelibly Stain An Organization's Reputation In The Eyes Of Both The Public And The Members Of The Organization The Subject Of Crisis Communication Has Evolved From A Public Relations Paradigm Of Reactive Image Control To An Examination Of Both Internal And External Communication, Which Requires Proactive As Well As Reactive Planning There Are Many Challenges In This Text, For Crisis Communication Involves More Than Case Analysis; Students Must Examine Theories And Then Apply These Principles This Text Prepares Students By: Providing A Theoretical Framework For Understanding Crisis Communication Examining The Recommendations Of Academics And Practitioners Reviewing Cases That Required Efficient Communication During Crises Describing The Steps And Stages For Crisis Communication Planning Crisis Communication Is A Highly Readable Blend Of Theory And Practice That Provides Students With A Solid Foundation For Effective Crisis Communication Binding:Paperback, PaperbackPublisher:ROUTLEDGEPublication Date:2010-03-15Weight:0.95 lbsDimensions:0.7'' H x 9'' L x 7.4'' WNumber of Pages:256Language:English
Price: 84.71 USD
Location: USA
End Time: 2024-10-25T10:25:28.000Z
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Book Title: Crisis Communication: Theory And Practice
Number of Pages: 256 Pages
Language: English
Publication Name: Crisis Communication : Theory and Practice
Publisher: Routledge
Publication Year: 2010
Subject: Business Communication / General, Communication Studies, Public Relations, Decision-Making & Problem Solving
Item Height: 0.6 in
Item Weight: 16.8 Oz
Type: Textbook
Subject Area: Business & Economics, Language Arts & Disciplines
Author: Alan Jay Zaremba
Item Length: 9.7 in
Item Width: 7.5 in
Format: Trade Paperback
