Description: Consumer-Driven Demand and Operations Management Models by Serguei Netessine, Christopher S. Tang Estimated delivery 3-12 business days Format Paperback Condition Brand New Description This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer. Publisher Description To compete in todays volatile market with rapidly changing consumer tastes and erce competition, companies in the manufacturing and service industries are - ploying new mechanisms to increase sales, market shares, and pro ts. As an - fective mechanism to segment a market comprising of consumers with different needs, preferences, and willingness-to-pay, many rms have used product (or s- vice) variety with different price points to serve different segments of the market, see Ho (1998). Ideally, the price of each of these products (or services) targets a particular segment of customers. For example, airlines often use different terms of sales (refundable/non-refundable, upgradable/non-upgradable, direct/connecting ight, etc. ) to sell economy class tickets at different prices. Likewise, retailers - ten sell the same product at different prices in different channels (companys own web site, dealers web sites, or companys physical stores) or at different times (- fore, during, and after the selling season), see Talluri and van Ryzin (2005). Ample academic literature in Operations Management and other areas considered these strategies.However, as consumers become more knowledgeable about the product, pricing, organizational and operational policies that the companies deploy for pr- ucts and services, their purchasing begins to change dramatically. In the academic Operations Management literature, consumer demand is often assumedtobe exogenous so that demand functions are usually modeled as well de- ned and exogenously speci ed functions of price and/or other product attributes such as quality. Details ISBN 1489983694 ISBN-13 9781489983695 Title Consumer-Driven Demand and Operations Management Models Author Serguei Netessine, Christopher S. Tang Format Paperback Year 2014 Pages 488 Edition 2009th Publisher Springer-Verlag New York Inc. GE_Item_ID:137813824; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 220.93 USD
Location: Fairfield, Ohio
End Time: 2024-11-23T03:03:38.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN-13: 9781489983695
Book Title: Consumer-Driven Demand and Operations Management Models
Number of Pages: Xxiv, 488 Pages
Language: English
Publication Name: Consumer-Driven Demand and Operations Management Models : A Systematic Study of Information-Technology-Enabled Sales Mechanisms
Publisher: Springer
Subject: Sales & Selling / Management, Marketing / General, Management Information Systems, Information Management, Production & Operations Management, E-Commerce / General (See Also Computers / Electronic Commerce)
Publication Year: 2014
Type: Textbook
Item Weight: 27.4 Oz
Item Length: 9.3 in
Subject Area: Computers, Business & Economics
Author: Christopher S. Tang
Item Width: 6.1 in
Series: International Series in Operations Research and Management Science Ser.
Format: Trade Paperback
