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Subject Area: marketing
Publication Name: Consumer Behavior
Publisher: Charles E. Merrill Publishing Company
Subject: Consumer Behavior, Marketing, Strategy
Publication Year: 1980
Type: Textbook
Format: Hardcover
Language: English
Item Height: 10 1/4 in
Author: Kenneth E. Runyun
Features: 2nd edition
Country/Region of Manufacture: United States
Item Width: 7 1/4 in
Number of Pages: 486