Description: Concise Encyclopedia of Professional Services Marketing, Hardcover by Clow, Kenneth E.; Stevens, Robert E., ISBN 0789036908, ISBN-13 9780789036902, Like New Used, Free shipping in the US Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services--including dozens of essay-length articles and detailed expositions of the theories and techniques necessary to formulating and executing a successful marketing plan.
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Book Title: Concise Encyclopedia of Professional Services Marketing
Number of Pages: 166 Pages
Publication Name: Concise Encyclopedia of Professional Services Marketing
Language: English
Publisher: Routledge
Publication Year: 2008
Item Height: 0.7 in
Subject: Marketing / General, Careers / General, Careers / Job Hunting, Consulting, General
Type: Textbook
Item Weight: 13.6 Oz
Subject Area: Business & Economics
Author: Kenneth E. Clow, Robert E. Stevens
Item Length: 9.1 in
Item Width: 6.3 in
Format: Hardcover
