Description: Competitive Strategy for Media Firms : Strategic And Brand Management in Changing Media Markets, Paperback by Chan-Olmsted, Sylvia M., ISBN 0805862110, ISBN-13 9780805862119, Like New Used, Free shipping in the US Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia M. Chan-Olmsted offers applications of common business approaches to the products and components of the electronic media industry, and provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets. This insightful and timely volume provides a thorough review of current concepts and industry practices, and serves as an essential primer for the application of business models in media contexts. As a realistic and integrated approach to media industry studies, this volume has much to offer researchers, scholars, and graduate students in media economics and management, and will be an important reference for industry practitioners.
Price: 58.47 USD
Location: Jessup, Maryland
End Time: 2024-12-22T00:24:29.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Return policy details:
Book Title: Competitive Strategy for Media Firms : Strategic And Brand Manage
Author: Chan-Olmsted, Sylvia M.
Language: English
