Community-Oriented Marketing: The Definitive Guide to Enlightened Business Devel

Description: Community-Oriented Marketing by Ian Bryan What if you could build your business faster, gain regular media exposure, dramatically increase profits and sustain long term business relationships by uplifting and befriending the communities which make your business possible?Ian Bryan teaches city-based professionals how to break free from the expensive, unpredictable and insensitive marketing ecosystem which dominates business today. "Community-Oriented Marketing" is what Bryan calls "enlightened business development" because it branches out and empowers everyone involved. Rather than bombarding the population with advertisements, community-oriented marketers roll up their sleeves and get involved. They establish their brand by making values-based introductions and focusing on attraction rather than promotion. The result? A brilliant, profitable, socially responsible method of business development that generates outstanding results at one quarter the cost of traditional marketing. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description What if you could build your business faster, gain regular media exposure, dramatically increase profits and sustain long term business relationships by uplifting and befriending the communities which make your business possible? Ian Bryan teaches city-based professionals how to break free from the expensive, unpredictable and insensitive marketing ecosystem which dominates business today. Community-Oriented Marketing is what Bryan calls "enlightened business development" because it branches out and empowers everyone involved. Rather than bombarding the population with advertisements, community-oriented marketers roll up their sleeves and get involved. They establish their brand by making values-based introductions and focusing on attraction rather than promotion. The result? A brilliant, profitable, socially responsible method of business development that generates outstanding results at one quarter the cost of traditional marketing. Details ISBN0595308813 Author Ian Bryan Short Title COMMUNITY-ORIENTED MARKETING Language English ISBN-10 0595308813 ISBN-13 9780595308811 Media Book Format Paperback Year 2004 Publisher iUniverse DEWEY 658.82 Subtitle The Definitive Guide to Enlightened Business Development DOI 10.1604/9780595308811 UK Release Date 2004-02-01 Imprint iUniverse Country of Publication United States AU Release Date 2004-02-01 NZ Release Date 2004-02-01 US Release Date 2004-02-01 Pages 152 Publication Date 2004-02-01 Audience General We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:134726939;

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