Description: The Coca-Cola Company: Opinions, Orders, Injunctions, and Decrees Relating to Unfair Competition and Infringement of Trade-Mark Author: (Coca-Cola) Title: The Coca-Cola Company: Opinions, Orders, Injunctions, and Decrees Relating to Unfair Competition and Infringement of Trade-Mark Publication: [Atlanta]: The Coca-Cola Company, 1923 Description: Hardcover. First edition. 648pp., viii. Tan cloth with leather spine labels. Illustrated. Bumped corners and edgewear else very good. This volume provides the legal history of the Coca-Cola trademark up until 1923 with summaries of each infringement case, as well as monotone and color photos of Coca-Cola products alongside those of competing companies. Two subsequent volumes were printed later. Coca-Cola is the most widely known brand in the world, and, probably to a greater extent than any other product in history, the company's success is largely a result of its brand image and identification with popular culture and "American" values. Not surprisingly, the company has been a relentless defender of not only its corporate name but also its distinctive logo, nickname ("Coke"), and even its contour bottle design. This volume is a document to the importance of trademark protection in the modern consumer market and a wonderful testament to Coke's ongoing success. Scarce. Seller ID: 431776 Subject: Americana Between the Covers Between the Covers has been selling books for more than 30 years. Today we offer a wide ranging inventory, from Modern First Editions to General Used Books to Rare Archival Collections. We are active members of the Antiquarian Booksellers' Association of America (ABAA) and the International League of Antiquarian Booksellers (ILAB). Terms All orders ship within two business days. Standard mail is USPS Media Mail. Expedited and international shipping are also available. We offer combined shipping on multiple orders. All books are guaranteed to be as described or they may be returned within 30 days of receipt for a full refund. This listing was created by Bibliopolis.
Price: 1200 USD
Location: Gloucester City, New Jersey
End Time: 2024-08-27T12:56:48.000Z
Shipping Cost: 5 USD
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Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
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Author: Coca-Cola
Publisher: The Coca-Cola Company
Year Printed: 1923
Binding: Cloth
Language: English
Subject: Americana
