Description: Campaign It! : Achieving Success Through Communication, Paperback by Barnard, Alan; Parker, Chris, ISBN 0749464208, ISBN-13 9780749464202, Like New Used, Free shipping in the US "Consultants Barnard and Parker aim to improve the way people communicate and so enable them to achieve their own personal and professional desires more effectively and efficiently. To achieve this, they introduce a new, unique and complete approach to communication: The Campaign It! model. Developed over several decades of influencing change at the highest levels and in different environments, the Campaign It! model is tried and tested, and in th, Parker and Bernard offer proof that it works. Their basic tenet is that whenever there is an outcome people need to achieve they will have to inform, persuade and gain agreement from others. Their model, the "campaigning approach," makes this possible: it provides a plan and a structure to develop communications; it enables people to help themselves, their families, their businesses and/or their communities"--
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Book Title: Campaign It! : Achieving Success Through Communication
Number of Pages: 240 Pages
Language: English
Publication Name: Campaign It! : Achieving Success Through Communication
Publisher: Kogan Page, The Limited
Publication Year: 2012
Item Height: 0.5 in
Subject: Leadership, Business Communication / General, Marketing / General
Type: Textbook
Item Weight: 14 Oz
Author: Alan Barnard, Chris Parker
Subject Area: Business & Economics
Item Length: 9.4 in
Item Width: 6.7 in
Format: Trade Paperback
