Description: Business and Management of Ocean Cruises, Hardcover by Vogel, Michael (EDT); Papathanassis, Alexis (EDT); Wolber, Ben (EDT), ISBN 1845938453, ISBN-13 9781845938451, Brand New, Free shipping in the US This reference covers managerial challenges associated with ocean cruises. Contributors are professionals and academics in hospitality management and tourism. Th is organized in six sections, from macro level issues in the cruise industry, such as regulatory frameworks and market demand, through the micro level of operations onboard cruise ships, such as hotel and food and beverage operations, marine operations, and safety and security. The section on corporate management covers aspects such as purchasing, logistics, and human resources. Chapters on marketing deal with marketing communications and cruise packages. The section on product management addresses product development, itinerary planning, and shore-side activities. The final chapter reflects on the future of the industry. Vogel is affiliated with Bremerhaven University of Applied Sciences. Th is distributed in the US by Stylus Publishing. Annotation ©2012 Book News, Inc., Portland, OR ()
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Book Title: Business and Management of Ocean Cruises
Number of Pages: 296 Pages
Language: English
Publisher: CABI
Publication Year: 2012
Item Height: 1 in
Topic: Special Interest / Business, Food, Lodging & Transportation / Cruises, Essays & Travelogues
Illustrator: Yes
Genre: Travel
Item Weight: 29.6 Oz
Item Length: 9.6 in
Author: Alexis Papathanassis
Item Width: 6.8 in
Format: Hardcover
